In many cases of digital marketing especially if it's online, marketers or analysts usually love to apply A/B tests in order to find the most influential metric on KGI/KPIs from a huge set of explanatory metrics, such as creative component…

As far as I've known, Xgboost is the most successful machine learning classifier in several competitions in machine learning, e.g. Kaggle or KDD cups. Indeed the team winning Higgs-Boson competition used Xgboost and below is their code rel…

Random Forest is still one of the strongest supervised learning methods although these days many people love to use Deep Learning or Convolutional NN. Of course because it's simple architecture and a lot of implementation in various enviro…